Nissan has been marketing the Leaf as the Green Car for everybody, so it has got to irritate the Nissan Company that the Chevy Volt won the award for the “World Car”. The Nissan Leaf did win the 2011 World Title, but the Chevy Volt won on the “Green” designation. This may cause Nissan to slightly alter their advertising.
Winning the “World Car” award as well as finishing second in for the “Green” award should bring more attention to the Nissan Leaf as well as the Chevy Volt. The more people that begin buying environmentally friendly cars will help to drive the price of this car and auto insurance Ontario down, allowing more people to buy environmentally friendly cars. The more people driving cars like these will help the environment, so events such as the World Car Awards that help bring environmentally friendly cars to the forefront is a great thing for out world.
More importantly than the environmental awards, is simply showing that “green’ cars such the Nissan Leaf can also be fun cars. No longer are all hybrids and electric cars considered underpowered and not feasible in the real world. The Nissan Leaf earned the World Car Award, as well as potentially millions of dollars worth of free press over the event.
The Nissan Leaf was a great pick for the Car of the Year award, but it will be very interesting to see if they can retain the title next year or if another car such as the Chevy Volt is able to surpass the Nissan Leaf.